Privacy Policy
Last Updated: October 14, 2026
AKSquared, LLC, doing business as Extology (“Extology,” “we,” “us,” or “our”), respects your privacy and is committed to handling your personal information responsibly.
This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit our website at https://extology.com (the “Website”), contact us, or submit information through our online forms.
This Privacy Policy applies to information collected through our Website and related online communications. Additional privacy practices may apply to information collected during in-person consultations, appointments, and other salon services.
By using our Website, you acknowledge that your information may be processed as described in this Privacy Policy. Where required by applicable law, we will obtain your consent before collecting or processing certain information.
1. Information We Collect
We may collect personal information that you voluntarily provide when communicating with us, submitting an appointment request, or using other features of our Website.
Information you provide directly may include:
- First and last name
- Email address
- Telephone number
- Information submitted through appointment request forms
- Details about your hair, desired services, or appointment preferences
- Messages, inquiries, and other information you choose to share with us
Please avoid submitting sensitive personal information, including medical records or detailed health information, through general website contact forms unless specifically requested through an appropriate communication channel.
Information collected automatically
When you visit our Website, certain technical information may be collected automatically by our website infrastructure and service providers, including:
- Internet Protocol (IP) address
- Browser type and version
- Device type and operating system
- Pages visited and interactions with the Website
- Referring website addresses
- Date, time, and approximate duration of visits
- Cookie identifiers and similar technical information
- Information used to detect suspicious activity and protect website security
The information collected depends on your browser settings, interactions with the Website, and the technologies enabled on our Website.
2. How We Use Your Information
We may use the information we collect for the following purposes:
- Responding to inquiries and communications
- Reviewing and processing appointment requests
- Contacting you regarding consultations, scheduling, and requested services
- Providing information relevant to your inquiry or requested appointment
- Maintaining and improving the functionality, accessibility, and performance of our Website
- Understanding website traffic and visitor interactions
- Preventing spam, fraudulent activity, unauthorized access, and other security threats
- Enforcing applicable website terms and policies
- Maintaining appropriate business records
- Complying with applicable laws, regulations, and legal obligations
- Protecting our rights, property, clients, and business operations
We may also use information for other purposes when you have provided the appropriate consent or when otherwise permitted by applicable law.
Submitting an appointment request does not automatically establish an appointment or a client relationship.
3. How We Share Your Information
We do not disclose personal information to third parties except as described in this Privacy Policy, with your consent, or as otherwise permitted or required by applicable law.
We may share information with third-party service providers that assist with the operation and security of our Website and the administration of our business.
Depending on the services enabled, these providers may include:
- Website hosting, maintenance, and technical support providers
- Email and communication service providers
- Appointment scheduling and business management platforms
- Website analytics providers
- Security, spam prevention, and fraud detection services
- Advertising and marketing technology providers, where applicable
- Professional advisers and other providers supporting legitimate business operations
These providers may process information on our behalf or, in some circumstances, under their own privacy policies.
We may also disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, protect our legal rights, investigate suspected misconduct, or enforce applicable agreements.
If our business undergoes a merger, acquisition, restructuring, or transfer of assets, relevant personal information may be transferred as part of that transaction, subject to applicable legal requirements.
We do not authorize service providers acting on our behalf to use personal information for unrelated purposes.
4. Cookies and Similar Technologies
Our Website may use cookies and similar technologies to support essential functionality, improve website performance, understand visitor activity, and maintain security.
Cookies are small data files that websites may store on your device. Depending on the technologies enabled, cookies may be used for:
- Essential website operation and functionality
- Security and prevention of automated abuse
- Remembering website preferences
- Website traffic measurement and analytics
- Advertising measurement or related functionality, where applicable
Some cookies are placed directly by our Website, while others may be associated with third-party services.
You can generally manage or restrict cookies through your browser settings. Disabling certain cookies may affect the availability or functionality of some website features.
Where required by applicable law, we will provide appropriate choices regarding nonessential cookies and similar technologies.
For additional information, please review our Cookie Policy.
5. Cloudflare Turnstile
We use Cloudflare Turnstile on certain forms throughout our website to help protect against spam, bots, and automated submissions. Turnstile may process technical information about your browser, device, and interaction with our website to verify that requests are legitimate.
For more information about how Cloudflare processes information through Turnstile, please review the Cloudflare Turnstile Privacy Addendum.
6. Website Analytics and Third-Party Technologies
We may use third-party technologies to evaluate website performance, understand visitor engagement, identify technical issues, and improve the experience of visitors.
Depending on the services enabled, these technologies may collect or receive technical information, including IP addresses, browser characteristics, device information, page interactions, and cookie identifiers.
Certain providers may process information according to their own privacy policies and applicable contractual arrangements.
Where advertising or measurement technologies are used, additional disclosures or consent mechanisms may be required under applicable privacy laws.
For more information about cookies and available choices, please consult our Cookie Policy.
7. Retention of Personal Information
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, meet applicable legal obligations, resolve disputes, maintain appropriate business records, and protect our legitimate business interests.
Retention periods may vary depending on the nature of the information, the purpose for which it was collected, and applicable legal requirements.
For example, appointment inquiries and related correspondence may be retained for business administration and recordkeeping purposes, while technical website information may be retained according to the practices and settings of the applicable service providers.
When information is no longer reasonably necessary, we take appropriate steps to delete, anonymize, or otherwise securely dispose of it, subject to applicable legal and operational requirements.
Information that has been appropriately anonymized and can no longer reasonably identify an individual may be retained for statistical or business analysis purposes.
8. Your Privacy Rights and Choices
Depending on your location and applicable law, you may have certain rights concerning your personal information.
These rights may include the ability to:
- Request access to personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of certain personal information
- Request information about how your personal information is used or disclosed
- Withdraw consent where processing is based on consent
- Object to or restrict certain processing activities
- Request a copy of your information in an available format
- Exercise additional privacy rights provided by applicable law
Not all rights apply in every jurisdiction or circumstance. Certain information may need to be retained to comply with legal obligations, maintain necessary business records, or establish, exercise, or defend legal claims.
To submit a privacy-related request, please contact us at info@extology.com.
We may request reasonable information to verify your identity before responding to requests involving personal information.
We will review and respond to requests in accordance with applicable law.
9. Data Security
We recognize the importance of protecting the information entrusted to us.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or loss.
These safeguards may include appropriate access restrictions, website security technologies, and measures designed to maintain the confidentiality and integrity of information.
Despite reasonable precautions, no website, electronic communication, or data storage system can be guaranteed to be completely secure.
We encourage visitors to exercise care when transmitting personal information online and to avoid sending sensitive information through unsecured communication channels.
10. Third-Party Websites and External Links
Our Website may contain links to websites, platforms, or services operated by third parties.
These external services are governed by their respective privacy policies, terms, and practices.
We do not control the privacy or security practices of independently operated third-party websites and are not responsible for their content or handling of personal information.
We encourage visitors to review the privacy policies of external websites before providing personal information.
11. International Visitors
Our business operates in Massachusetts, United States.
If you access our Website from outside the United States, information collected through the Website may be processed or stored in the United States or other locations where our service providers operate.
Privacy and data protection laws in these locations may differ from those in your jurisdiction.
Where applicable, international transfers of personal information will be handled in accordance with relevant legal requirements.
12. Children’s Privacy
Our Website is not directed toward children under the age of 13, and we do not knowingly collect personal information online directly from children under 13.
If we become aware that personal information has been collected from a child under 13 without any legally required parental consent, we will take appropriate steps to delete or otherwise address that information in accordance with applicable law.
If you believe a child has provided personal information through our Website, please contact us at info@extology.com.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, website functionality, third-party services, or applicable legal requirements.
When changes are made, we will publish the revised Privacy Policy on this page and update the “Last Updated” date.
Material changes may be accompanied by additional notice or requests for consent when required by applicable law.
We encourage visitors to review this page periodically to remain informed about how personal information is handled.
14. Contact Information and Privacy Inquiries
If you have questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, please contact us using the information below.
AKSquared, LLC DBA Extology
98 Beverly Street
Boston, MA 02114
United States
Email: info@extology.com
Telephone: 857-265-3385
We will review privacy-related inquiries and respond in accordance with applicable law.