Meet the Passion and Expertise Behind Extology Salon

Meet Allana, Founder of Extology Salon.

As the founder of Extology Salon and a master stylist, colorist, and hair extension expert affectionately known as “The Extologist”, Allana has had the rare opportunity to turn something she has loved for most of her life into the work she gets to do every day.

Her career has taken her from the fast-paced salons of Manhattan to Boston, with years spent developing her talents across cutting, color, and hair extensions. Along the way, Allana has worked at renowned salons including Paul Labrecque, G2O, Salon Fontana, Emerge, and Kenneth Wilde, while continuing her education through Goldwell, Wella, and multiple professional hair extension brands.

Before founding Extology, Allana owned Salon Trilogy in Newton, gaining invaluable experience as both a salon owner and stylist. In 2014, she opened Extology as an intimate salon in Boston’s North End, creating the personal, upscale experience she had envisioned for herself and her clients. In 2017, Extology expanded into its current space in Boston’s West End.

Allana’s Approach to Hair

Over the years, Allana has developed a distinctly holistic way of looking at her work. Her expertise in cutting, color, and hair extensions allows her to consider the hair as a whole, but her attention has never stopped there. She wants to understand the person sitting in her chair, how they feel about their hair, what they have experienced with it, and what they ultimately want for themselves.

To Allana, beauty is deeply personal, and helping someone feel confident in their hair can influence far more than what they see in the mirror.

Spending time with Allana can feel a lot like catching up with a friend who happens to be exceptionally good at doing your hair. She is warm, candid, funny, and genuinely enjoys getting to know the people she works with. Conversations wander, stories are shared, there is usually plenty of laughter, and many of her client relationships have grown over years of appointments together.

That personal connection is an important part of the care and attention Allana brings to her work. She can be completely focused on the smallest detail of someone’s hair while carrying on a conversation that makes the hours in her chair seem to pass remarkably quickly. It is a balance that comes naturally to her: deeply invested in her craft and equally invested in the people who trust her with it.

Meet Alek, Extology’s Co-Founder and Director of Operations & Brand.

Alek is involved in pretty much every part of Extology outside of actually doing hair. From business operations and finances to brand, marketing, technology, and systems, much of his work happens behind the scenes, keeping everything running.

His background is a bit unusual for the salon industry. Before Extology, Alek worked at General Electric Aircraft Engines in IT management, including work with its production floor and parts management systems. He later worked as a Senior Software Developer and Project Manager for United Automation, an industrial automation engineering company that builds and integrates systems for manufacturing and production environments. Working across technology and production gave him an understanding of how very different parts of a business have to come together for the whole thing to function.

He brings much of this experience to his role at Extology, managing the salon’s website and digital presence, graphic design and visual communication, inventory, vendor relationships, financial administration, technology, and many of the operational systems behind the business. A lot of his work comes down to figuring out how something works, why it isn’t working, or how to make it work better.

Clients may also recognize Alek as one of the people helping them outside of the chair. He manages most of Extology’s client communication and scheduling support, helps with products and purchases, and works closely with Allana to make sure everything surrounding an appointment receives the same attention as the service itself.

Alek and Allana have very different strengths, which has always been an important part of how they built Extology together. Their roles may look very different day to day, but they share the same standard: the details matter, including the ones clients never see.

We’re always excited to welcome talented stylists and salon professionals to Team Extology! If you’re in the Boston area and think you’d be a great fit for our brand, please submit your resume. We would love to connect and see if we’re the perfect match!